HOLLAND PARK MEDIA
VIDEO SCRIPTING AND DIRECTING
CONTENT CONCEPT & CREATION
Holland Park Media is a marketing and media consultancy start-up based in The Hague. The consultancy works with clients all around the world ranging from world renowned NGOs to large corporations to startups - Gemeente Den Haag, The Hague Convention Burreau, Technology Park Ypenburg, The Hague & Partners, Just Peace The Hague, International Council for Industrial and Applied Mathematics, The Hague Tech, The Humanity Hub, World Forum, and more.
I was responsible for creating visual concepts resulting in professional video and images and their post-production for the above mentioned clients. This included portraits, events, interiors, or promotional content. Additionally, I worked with other photographers and videographers as a director. Moreover, I was involved in the creation of concepts for social media content and their execution.
With so many diverse clients, it was crucial to always understand each client's brand, vision, mission, and their business goal to reflect this in the visuals that address their wants and needs.
I led clients through all phases of media creation from the initial discovery meetings to the final content execution.
Internally, I led the startup through brand strategy journey in order to determine their mission, vision, values, and future goals. Additionally, the audience, competition, positioning, and messaging was determined resulting in the verbal guidelines for the brand. Based on the outcome of the series of discovery meetings with the CEOs, the visual strategy including the company's logo was developed by the in-house designer in order to position Holland Park Media as a "Media & Marketing Skill House" on the market in The Hague and beyond.
Additionally to the brand strategy journey, I created portraits for all the employees of the start-up.