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OPPO

As a content creator and a social media manager's assistant for Oppo Netherlands' Instagram, I was responsible for analyzing engagement data, identifying trends, competitor analysis, community management, and planning content. Furthermore, based on the company's mission of "Existing to elevate life through technological artistry," I created content concepts (focused on architecture, color-blocking, patterns, and neons), executed, and post-produced the visuals that best highlighted the capabilities of each phone model, focusing especially on the device's advanced camera.

social media strategy

media planning for instagram
instagram community management

instagram ads concept & production

competitor analysis

content production

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Moreover, based on one of the company's values being "User-led," it was crucial to encourage the Oppo users to share their photos taken with the Oppo devices as user-generated content to create a sense of community and showcase the brand's support of their creativity with hashtags #OPPOFanView and #ShotOnOPPO. The user-generated content was re-purposed on the brand's Instagram both as posts and stories.  

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