As a content creator and a social media manager's assistant for Oppo Netherlands' Instagram, I was responsible for analyzing engagement data, identifying trends, competitor analysis, community management and planning content. Furthermore, based on the company's mission of "Existing to elevate life through technological artistry," I created content concepts (focused on architecture, color-blocking, patterns, neons), executed, and post-produced the visuals that best highlighted the capabilities of each phone model focusing especially on the device's advanced camera.

 

Moreover, based on one of the company's values being "User-led," it was crucial to encourage the Oppo users to share their photos taken with the Oppo devices as user generated content to create a sense of community and showcase the brand's support of their creativity with a hashtag #OPPOFanView and #ShotOnOPPO. The user generated content was re-purposed on the brand's Instagram both as posts and stories.  

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